Home
Page
Our
Products
Contact
Us
Privacy
Policy 
Call Us
Toll Free
Search
Our Site
This site best viewed in 800 x 600 resolution or better
We accept these fine cards.
www.RedBagCollection.Com

The Art of Roasting Coffee in New Orleans
Have you ever wondered what the difference is between a so-so cup of coffee and one that really excites your coffee buds? Its like the difference between an Elvis and a Picasso.

So... what do you want? Maxwell or Community? The choice is yours.

Community uses the best beans from the finest coffee growing regions of the world.

What's the difference between roasts?

Dark Roast
Dark roast beans are roasted to a dark brown color, to achieve a deep, rich flavor.

Between Roast
Roasted to a rich brown color to create a satisfying "semi-sweet full-bodied cup. It offers the richness of dark roast and the mellow flavor of medium roast.

Medium-Dark
Medium-Dark beans are roasted to a rich brown color, for a distinctively rich, smooth flavor. Slightly shiny, medium-dark roasts have a slight bittersweet aftertaste.

Light-Medium
Light-Medium beans, roasted to a medium brown color, have a pleasantly smooth, mellow flavor. This is the most preferred roast in America.

Light Roast
Light roasts produce a coffee that is light brown in color and mild in taste, due to the short roasting time. This roast will not appear shiny because oils and waxes have not had time to surface.

Robusta
Is a bean that is generally lower in quality and taste. Robusta is grown below 1000' sea level, usually valleys, and is harvested by machines that produce a high yield. This bean is usually higher in caffeine and is low in price. This type of bean is used in coffees for institutions, hospitals, grocery stores and where price matters more than quality.

Arabica
These beans are the very best. They are grown above 3000' plus sea level and are hand picked, which produces a lower yield. The arabica beans have consistent taste without harshness caused from spoiled beans (from machine harvesting). This bean generates a higher price and is used in the specialty gourmet coffee industry, exclusive restaurants and where consumers are prepared to pay more for quality and flavor.

Brewing the perfect coffee

As a general rule, never grind more coffee than you will use at one time. When beans are ground, they begin to lose their flavor due to exposing the bean oils to air.

Different brewing methods require different grinds. The factor that determines the coarseness of the grind is how long the coffee will be exposed to water during the brewing process (extraction).

Remember the following: The LONGER the brewing time the COARSER the grind.

Equipment & water
Too many people don't take the time to properly clean their equipment. Using espresso machines or even drip brewers that aren't free from residual grounds can dramatically impact your extraction and result in coffee with a bitter taste. Rinse the pot with hot water and scrub it with a nonabrasive sponge, or use baking soda. Soap and detergents leave a unwanted film that alters the coffee's taste.

RedBag recommends using fresh cold water (bottled spring water if possible) for the freshest tasting coffee. If you use a French press to brew your coffee, use a tea kettle to heat your water. The best brewing temperature for coffee is between 200 degrees and 205 degrees, just below the boiling point. Remove the water from the heat and allow it to cool for 10-15 seconds before pouring. Serve coffee Immediately and enjoy the fresh brewed Community taste. Store the fresh brewed coffee in a vacuum insulated thermos to enjoy for up to one (1) hour.

The coffee to water proportion
When asked about how much coffee to use, most people will recite the following - two tablespoons of ground coffee for each six ounces of water. What's important to remember is that taste is very subjective. Once you've established your personal cup taste - stick to it and if you find your coffee is too strong, add a little hot water to the brewed coffee or try changing to a lighter bean or roast.

Storage
Coffee does not require refrigeration, in fact it's not a good idea to store your coffee in the refrigerator because coffee absorbs flavors and aromas from other food products. To keep your coffee fresh we recommend storing it in an airtight container in a clean, dry, cool, dark place. If you're not going to use your supply of coffee within two weeks then it should be stored in the freezer. Like exposure to air, freezing coffee can have a damaging effect. If freezing is necessary, make sure to use an airtight container.

Product Selection

Pricing and Availability
These prices reflect current market prices and
are subject to availability and prices may change.

Toll Free | Customer Service Information

This page last updated Jul 10, 2008